Meta has unveiled two new monetization tools for qualified creators in Kenya: In-Stream Ads on Facebook and Ads on Reels. These features will help creators earn revenue through original video content and community engagement. Moon Baz, Global Partnerships Lead for Africa, the Middle East, and Turkey at Meta, highlighted that these initiatives reflect the company’s dedication to encouraging and empowering a larger community of content creators.
“Every day, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others and bring people together, this expansion will empower eligible creators in Kenya’s vibrant creative industry to earn money, setting a high bar for creativity worldwide and making Meta’s family of apps the one-stop-shop for all creators,”
Ads on Facebook Reels will integrate seamlessly into original Reels. This will enable creators to get paid based on the performance of their original reels while entertaining fans. According to Meta, eligible Creators in Kenya will be able to earn money for their videos and reels. Baz has assured creators of support in over 30 languages globally including Swahili.
To use either product, creators must pass and remain compliant with Facebook’s Partner Monetisation Policies and Content Monetisation Policies. The creators must also be at least 18 years old. However, for in-stream ads creators, must meet certain eligibility requirements such as having a minimum of 5,000 followers.
President William Ruto has urged content creators to take advantage of the monetization tools to create revenue for themselves. The president has noted that his administration will continue seeking more opportunities for the youth to explore their talents.
“Beginning today, Kenyan content creators can monetize their videos on Meta platforms. We urge our creatives to take advantage of this opportunity to not only enhance their incomes but also create job opportunities for others”. In March, President William Ruto held talks with the Meta team and content creators to have them monetise their content on Facebook.