Kenyan singer, songwriter, and producer Njerae has officially signed with Universal Music Group East Africa. This exciting partnership opens doors for Njerae to collaborate with a global music powerhouse, significantly amplifying her reach and impact. The move will elevate her commercial success and expand her influence on a global scale. This is even As she evolves from an independent artist to a key player in the international music arena.
marking a pivotal moment in her career.
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Expressing her enthusiasm about the new deal, Njerae shared that Universal Music Group EA would offer the resources and expertise essential to take her music to unprecedented levels. She eagerly anticipates leveraging this partnership to push the boundaries of her creative expression and reach new audiences worldwide.
“To be signed with UMG is one of the most glamorous sounding aspects of the lifestyle of a musician. However, I can assure my fans that I still intend to work even harder to produce even bigger hits. This partnership will help me create much better music and grow my fan base,”
On his side, UMG EA General Manager Chinasa Udeala highlighted Njerae’s distinctive talent, noting that her musical style extends beyond the East African market. He emphasized that her work has a universal appeal and deserves to be experienced on a global scale. “Njerae is special. She is the voice of the new emerging music culture in East Africa . Moreover, Listening to her style of music, she transcends not just EA, but internationally how it addresses everyday needs, and speaks to core life experiences regardless of people’s age, generation, class or whatever. We are glad to have her join our robust team”.
Njerae’s remarkable talent was vividly showcased in her 2022 debut album, Unintentional. This collection of deeply emotive tracks resonated with a wide range of listeners, earning acclaim for its heartfelt exploration of personal experiences. Often described as a “girl’s handbook to surviving a breakup,” the album connected deeply with audiences through its honest and relatable themes.