Over the years, Kenya has experienced a notable normalization of alcohol and drug consumption, not just within its creative community but across society as a whole. This societal shift is particularly evident within Kenya’s vibrant creative sectors. Musicians, artists, writers, and filmmakers often find themselves navigating a landscape where indulgence in alcohol and drugs is not just commonplace but sometimes celebrated as part of the artistic process. Many have attributed this shift to the increased marketing and content creators’ promotions of different alcoholic beverages without emphasis on the effects of overindulgence.
Gengetone artist Exray has shared that the predicament of alcoholism and drug addiction befell his bandmate, Maddox. This is after his fans recently spotted him looking unkempt and intoxicated. According to Exray, the pressure that comes with handling Fame and money was a bit too overwhelming to Maddox. He then started failing to show up for shows after going on benders.





